Pre-internet, entrepreneurs were restricted to paper-based publications for the latest business news and insights: whether trade magazines, specialist books or published research. But now, with the rise of the business blog, professionals have a stream of the latest information at their fingertips, 24/7.
From interviews to opinion pieces, business blogs are an accessible resource for both fledgling and established companies. While the likes of entrepreneur.com serve a global community, a local focus can often be more relevant and useful. Hence the birth of Space for Growth – our very own blog specifically for businesses in the South East of England.
Powered by the team at CapitalSpace, the Space for Growth blog is all about fostering a supportive online business community. It has grown into a vibrant resource for best practice content marketing with easy links to the CapitalSpace business premises homepages, but there is always room for improvement; which is why we recently commissioned a website revamp with Kings hill-based digital agency, DotImpact.
Our new-look site is focused on you: the reader. Based on your feedback and following analysis of visitor behaviour via Google Analytics, Space for Growth now stands shoulder-to-shoulder with other leading business blogs. The new site is easy to navigate, interactive, and rich with content and design features. I hope you love it as much as we do!
The overhaul of Space for Growth’s user experience has focused on the pages you enjoy the most. Alongside our business insights, tips & advice and work space news, we have showcased your favourite pages, including striking visuals on the ever-popular Success Stories section showcasing customers both past and presents successes and revolving company logo banners adding a multi-dimensional approach to the pages appeal.
We’ve got a simple enewsletter sign-up on every page of the site, a quick sharing app for social building on all articles and a ratings widget – so we know which articles you love, and which you don’t. Most importantly there is an emphasis on event marketing throughout the homepage in particular and is seen at three ‘above the fold’ locations including the top navigation bar, the side bar and the banner, making a booking has never been easier or more convenient
The beauty of Space for Growth is that it’s run by real business people, right on your doorstep. Our new-look ‘Meet the Experts’ page features our panel of leading facilities management experts and guest bloggers; including digital marketing specialist Amanda Robinson of DotImpact, fitness expert James St. Pierre of Unique Results Health, fraud investigator Neil Miller of Ten Intelligence, and recruitment specialist Richard Sinden of Barker Munro. If you have valuable insight which you would like to share and are interested in becoming a guest expert please email email@example.com
As well as contributing to the blog with insightful articles and focus-pieces, our expert panel also offer their advice in a real-world setting. This month, DotImpact’s Amanda Robinson will be the keynote speaker at our CapitalSpace GROWth events in Croydon on 2nd October and Chelmsford on 23rd October. They will be sharing their tips for maximising digital marketing performance and how to get the most out of your website; just like they have done with Space for Growth!
Book your place now on the next Growth event.